A Mixed-Channel Workflow that manages complexity, with simplicity.
LEARN
CREATIVE WAYS TO MEET CUSTOMER NEEDS.
Boomers or millennials? Traditional retail or direct-to-consumer? Product, application or service? The path to good design is rarely obvious. We identify actionable consumer behaviors that position your business for growth. Unprecedented global connectivity requires emotionally connecting to the needs of your target audience.
– Market research.
– Trend & competitive analyses.
– Experience mapping.
– Requirements gathering.
– Applied analytics.
– Understanding Emotional Drivers (features, time, comfort, color, etc.).
– Financial modeling.
– Campaigns.
– Business planning & fundraising.
– Resource management.
– Trend & competitive analyses.
– Experience mapping.
– Requirements gathering.
– Applied analytics.
– Understanding Emotional Drivers (features, time, comfort, color, etc.).
– Financial modeling.
– Campaigns.
– Business planning & fundraising.
– Resource management.
VISUALIZE
BRAND SHAPING STERLING CONTENT TO COMMAND ATTENTION FROM CONSUMERS.
Today’s consumer marketplace is competitive & overstimulated. We will help you strike a balance of simplicity, authenticity and emotional appeal that connects with today’s consumers.
– Visual brand language.– Social interaction & experience design.
– Graphic design & illustration.
ENGAGE
CONSUMERS WHERE THEY ALREADY ARE.
Virtual and physical experiences will continue converging. We’ll chart a course that keeps your business goals aligned with global communication platforms as they exist today, with eyes on the future.DESIGN
EMOTIONALLY CONNECTED CAMPAIGNS & CONTENT.
Empathic mapping, ideation & concept visualization.
– Emotional analysis.– Empathic design.
– Concept generation & efficacy testing.
– Virtual & physical mock-ups.
– User analysis.
– Adaptive way-finding.
DEVELOP
CAPTIVATING RICH MEDIA THAT STANDS OUT FROM THE CROWD.
Detailed design specifications, deliverables & service requirements.
– Project management.– Engineering requirements.
– Performance specifications.
– Virtual & physical prototypes.
– Timeline creation & management.
– Website design, production & content management.
EXECUTE
DELIVER RESULTS ON TIME & ON BUDGET.
Detailed design specifications & service requirements.
– Project management.
– Engineering requirements.
– Safety testing.
REFINE
EMPATHETIC ANALYSIS THAT NURTURES RELATIONSHIP GROWTH.
Building a community isn’t easy, and that’s why we’re here to help. Sustainable development, supply chain & testing procedures designed to drive continuous improvement across connected product ecosystems.
– Operating protocols.
– Vendor management.
– Testing.
– Line extensions.
– Content engagement.
– Performance analysis.
– Vendor management.
– Testing.
– Line extensions.
– Content engagement.
– Performance analysis.